Whether you are looking to buy or sell, look at how these popular neighborhoods are performing. If your area is not listed, please email me and I can prepare a chart for your neighborhood! This data is based on 3 bedroom homes.
Marketing and the Inspiration Behind It!
I am listening to Pandora loving the bass in my headphones while I am working on my newest listing. I get motivation from some of the most random things. If something catches my eye, I like to see how I can I incorporate it into my art. Yep, I said it, art. Yes, I am a licensed, full-time and top producing Realtor, but I take every property that I list and I look at it as a unique specimen and try to showcase it as if it were something fit for the Smithsonian. Yesterday's inspiration started by looking at an online ad for Kaiser that had shiny gold font. I texted my graphic artist, Jenn, and asked her if we could use a gold font that would look metallic in print. She said that could be difficult for the materials that I needed. Then magically, I was scrolling down my Facebook feed and saw this “Thank You Fans” post from the Oakland Athletics and I screenshot it. I emailed Jenn and said, this is the inspiration! I requested that the word Rockridge be in bold with an image behind it.
Thank You Fans
My girl Jenn did some mind reading and I gave input and voila!...
that Rockridge life
For the image behind "Rockridge" Jenn took a screenshot from the Red Oak Rockridge video:
With all of the all of the template marketing and over used adjectives out there, what will make your home stand out?
Truly, you never know what draws someone in.
Preparing a property for sale and what is important...
It’s funny how people meet; Josh and Traci stumbled upon my blog years ago and hired me to be their buyer's agent. I am honored that we retained a friendly and working relationship as I am now their agent on the listing side. Six years ago I saw 12 Eastwood Court on Broker's Tour and I immediately called Traci and Josh. This home was quite unusual as it had a very usable, sunny backyard. The home felt very happy and I wanted to get their take on it. That night we went for a visit, and after comparing and contrasting this property to other homes in Montclair and Lincoln Heights, they decided to make an offer and succeeded with multiple offers on the table. For Traci, it was all about the true chef's kitchen.
Many improvements were made over the last six years of their ownership, and as they recently prepared for the sale their home the one thing that was a bit overwhelming and dated was the lava rock fireplace; see the before and after photos below…
BEFORE (Source: East Bay Regional Data)
AFTER
With the average age of today's homebuyers being 38, it was important to style the home with a breath of fresh air and I am thrilled how this property shows. This is a home that one can simply move right into and be happy!
I was very happy to partner with professionals that helped us take this property to the next level; Visual Jill (www.VisualJill.com) acclaimed local designers, and Peter Lyons, professional photographer.
Open this Sunday, September 21, from 2pm-4pm. Please visit www.12Eastwood.com for more details and photos.
Love in Crocker Highlands!
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I really love this house at 1169 Sunnyhills Road in Crocker Highlands. This 1940's home is polished with tasteful updates, crisp white woodwork and is the perfect marriage between formal and casual. I love this family room with French doors to the backyard and I am really digging that the backyard is ample, but not too much yard to maintain. This property last sold in November 2011 for $1,100,000, it is now currently listed with Dave Higgins of Grubb Co at $1,295,000.
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North Oceanview Berkeley - Business is Booming!
The map above is interactive. If you do not see the markers, move the map around.
Last year I had the opportunity to sell a house in the north Ocean View neighborhood of Berkeley, 1468 10th Street. My clients were looking for a home that needed some love and had a big backyard. We knew there were rumors of a Whole Foods coming to Gilman Street in the fall of 2014 and that Stella Nonna, just opened up around the corner, but I am excited to see more fun spots trickle in. Westbrae Biergarten, Philz Coffee, and Doughnut Dolly, are just 3 of the new spots to open their doors. There is also great access to 4th St and the Bart. Berkeley real estate has always been in high demand and I would not say any neighborhood is a bargain, however north Ocean View is a place that be considered and seen. Check out the map and press below!
Press:
Buying a piece of history
1335 Delaware
A few weeks ago I helped my clients close escrow on a home that had been in the same family for the past 58 years. After searching for move-in ready homes, my “beat down by the market” clients decided to utilize their resources, (the wife is an architect and the brother is a contractor). So they purchased a fixer upper home in a prime Berkeley neighborhood. There will not be the immediate gratification of being able to move in and hang the television and art, and they may not get to restore everything at once , but they are making an immediate sacrifice to get into a great neighborhood and ultimately own a home that will be tailored for them.
I will help them after close of escrow and will stay in touch to see the progress, but thus far the process has been serendipitous. These folks finally landed their Berkeley fixer after a very lengthy search - 2 years total with me being their 3rd Realtor. I was afraid this home would go to a buyer with an all cash, contingent-free offer. After consulting with their lender, we both felt that this was not a situation where we should waive all contingencies (feel free to contact me about contingencies and the various risk associated with writing offers). After much deliberation, a decision was made to not submit an offer. The offer date was on a Wednesday, so Thursday morning I called the listing agent to find out any inside scoop, so I could debrief my clients. Much to my surprise, I was told that although there were cash offers, the seller was in the middle of negotiating multiple counter offers with 2 buyers that had contingencies in place and needed loans to fund the purchase. I felt horrible that my clients may have lost out on an opportunity, so I immediately called them and explained the situation. Within 2 hours, I had submitted an offer on their behalf and by the end of the day theirs was the winner!
Above is a photograph that the sellers provided to their listing agent from 1959. It is precious to see the first transformation, as this photo was taken before a second floor addition was made. I look forward to providing photos of the next phase of construction!
Eye Candy! Custom Berkeley Hills Modernist Home
Just sold in Berkeley and a true treasure, 10 Atlas Place is one of the most well kept custom mid-century modernist homes that I have seen. This sold within the first week with 2 offers substantially over the asking price. Designed by John Hans Ostwald and listed by PacUnion.
Check out the sfgate article about John Hans Ostwald, click here
Oakland Love
I sold a home to wonderful clients about 4 years ago and subsequently we became friends. They have extreme Oakland love and I love to see their adventures on Facebook! Today, they had a family outing at Knowland Park, love this photo of their son, Daniel!
Bathroom Simple
Because of my bathroom remodel gone wrong in 1999, I am a big advocate for do it right the first time. When I purchased my home the entire place was in need of major repair, this was a major fixer. It needed 35 foundation piers, a French drain system, new roof, bathrooms, kitchen, paint, hardwood floor refinishing and that does not touch the landscaping, fencing and lighting. At the time of the purchase I was completely overwhelmed with a 2 ½ year old and an 8 month old. I picked out tiles and fixtures based upon cost and the desire to just have a clean space. Of course I immediately hated the room when it was complete and despised when people had to use the bathroom, frankly I was embarrassed. I am suppose to have great taste, what happened?! Last year my husband and I decided to gut the space and start over. We have a very different aesthetic, and to add to the complexity, I wanted to avoid anything Made in China. We designed it together and agreed on everything pictured. Our home was built in 1951 and I wanted a modern, simple look that would blend with the home.
November 2013 Market Update
As we head into Thanksgiving week, we are seeing fewer new listings on the market. Having 3 homes go pending over the last two weeks this is my summary of the market:
- Homes in prime neighborhoods with good light and layout that are priced competitively are still going pending with multiple offers, often over the asking price.
- I do not recommend shopping for homes at or above your budget ceiling.
- Remember list price does not necessarily equate to the ultimate sold price, I have seen properties receive offers over the asking price that the seller declines. The seller has the right to decline any offer and I have seen sellers hold out for a specific price. Asking price can mean the starting price of an "auction", it can be too high or it can be just right. It is best to work with your agent to get a better sense of value.
- I am still seeing "move-in" ready properties needing approximately $25,000 of repairs that the buyers are taking on.
- Your lenders role is huge! With many cash offers still in play, to compete your lender needs to have a solid reputation of closing deals with a hyper-local appraisal management company behind them. This marketplace is still competitive.
To better understand this market as you are actively shopping in it, here is your homework:
Make a list of homes that you loved, (not like, but really felt a strong adoration for). Track the list price and sold price and find out if there were major repairs needed or flaws with the property. This way you can really understand the market. Unless your budget is limitless, you will have to compromise on room count, neighborhood, upgrades or repairs. (Your agent can help you with this) Happy Shopping!
Camping in Rockridge Anyone?
A few weeks ago I posted pictures of a retro kitchen that was featured this year's Rockridge Kitchen Tour. That same family is doing something very cool in their backyard! Check out these pics... Diana and Craig are looking to make their oversized level and lush backyard into mod B&B.
This 1956 Airstream trailer is currently being restored and will become part of a Backyard B&B next year!
They have also restored this beautiful 1951 Spartanette trailer.
Refinancing and Divorce
Unfortunately, some couples need to figure out what to do with their home and mortgage when splitting up. I recently spoke with Lara Blake at LaSalle Financial Services, (lblake@lasallefinancial.com) about this and below are some of her suggestions to alleviate headaches in the future. Please note, this is general information, not legal advice. Each person should discuss their particular situation with their legal and financial advisors.
Here is what Lara had to say:
I usually have a few refis each year that coordinate the timing of the close of the refinance with the dissolution of the marriage. That way the spouse that signs the quite claim has not relinquished ownership without also being released from the obligation of the loan. Plus, they don’t have to worry about the ex making late payments that will prevent them from rebuilding a new life and buying a new home for themselves, or with someone new in the future.
As difficult as it may be to consider the prospect of a mortgage while finalizing divorce it is very important to consider the ramifications of not doing so – especially to the party that is going to quit claim off title.
As long as the departing borrower remains on the loan, any subsequent late or derogatory mortgage payments by the spouse that remains in the property, will be reflected on their future credit report(s).
It is optimal if couples can work together through the process in a cooperative manner and initiate the process that will refinance the loan into the spouse’s name (who will retain ownership and possession of the property), so that once the departing spouse sign’s the quit claim, the refinance can close. This prevents the spouse who will relinquish ownership from the property, from remaining bound to the loan. In addition, it will protect their credit should the spouse who retains ownership make any late payments or even default on the loan.
If the spouse that retains ownership, makes late payments and the departing spouse has not refinanced off the loan, those late payments (by their ex) will quite possibly prevent them from being able to qualify for a loan in their own name.
Many couples that work through divorce mediation, time the refinance so that it closes (taking the departing spouse off the loan and title) within days of the departing spouse signing the quite claim deed relinquishing their interest/ownership in the home. Refinancing is the tool which qualifies the spouse that will remain in possession while removing the departing spouse from the loan, while title records ownership into the name spouse that will retain ownership through the close of the refinance.
Sneak Peek of 2013 Rockridge Kitchen Tour!
This past January, I dropped my daughter, Nia off at her friend's home for a sleepover and was totally inspired by this reinvented mid-century modernist kitchen. The entire project was inspired by the 1956 Kelvinator side-x-side 'Foodarama' (literally it's name) Fridge. Later I came to find out that this is one of the kitchens that will be featured in the 2013 Rockridge Kitchen Tour. Owners Diana and Craig used Architect was Struther Dias in San leandro: www.strutherdias.com for the project.
Consider Wallpaper
Photo from Houzz .com of wallpaper behind open kitchen cabinets.
Wallpaper seems to have made a comeback. It is great as an accent wall or behind a bookshelf and can instantly add visual interest with texture, patterns and color. You can get reproductions of vintage prints from companies like Bradbury & Bradbury Wallpapers or unique original patterns like the ones put out by Grow House Grow. Anthropologie has an artful selection of wallpaper to browse. This year I sold several homes that had vintage wallpaper and I encouraged the buyers to preserve a wall of it whenever possible.
Vintage wallpaper from a home in Redwood Heights, likely circa 1940's
photo from Anthropologie.com
Deidre's Fave's
What's up! I have been MIA and I apologize. You have been keeping me very busy and I am so blessed and grateful to have sold 2 dozen homes thus far in 2013, keep it coming!
Here are few local businesses that I want to pump!
3838 Telegraph Ave, Oakland, CA 94609
I am pretty addicted to the Classic closed face bagel with lox, capers, red onion, cream cheese on a salt and pepper bagel. They are Montreal- Style Wood-Fired bagels that are hand rolled, boiled in honey water, and then roasted in a wood-burning oven.
482 B 49th Street at Telegraph on "Alley 49"
The Doughnut Dolly Naughty Cream Donuts are ridiculously good. I have brought them to my office to give to the staff and I have heard comments such as, "that is the best thing that I have eaten". This is the creation of a Chez Panisse alum's baby, Hannah. She wakes in the middle of the night to bake fresh donuts and then has several fillings available and fills them to order.
482 49th Street , Suite A Oakland, CA 94609
Esqueleto is Jewelry Designer, Lauren Wolf's shop that features her designs as well as many other creative artists' work. She has a mix of fine jewelry, chunky statement pieces, beautiful art, all in an uber dreamy store. I walk in and want to buy armful's of stuff.
5640 College Avenue, Oakland, CA 94618
Maison d'Etre is a Rockridge staple and is always one of my faves to find both new and vintage treasures. I keep hoping I'll walk in one day and find a vintage bronze or enamel letter J for my home. Owners Patty and Fred curate a unique mix of coffee beans, candles, jewelry, pajamas - basically a really cool place to pick up a gift.
2500 Embarcadero St. Unit F - Oakland, CA 94606
I set out with a goal to renovate my bathroom without products made in China. Everyone said it would be impossible. I was lucky enough to find Brianna Dukes at Jack London Kitchen & Bath. I found a cool tub and vanity, toilet and linen cabinet all made responsibly in the US. I also found faucets from Germany, a medicine cabinet made in Switzerland and received a good discount on my order. Brianna was available to help me with measurements, suggestions and recommendations.
4206 Piedmont Ave, Oakland, CA 94611
My favorite Jeweler is J Sahadi on Piedmont Ave. I have been going to Jeff for repairs for years. I absolutely love Jeff and when you look at his hands, you will immediately recognize that he is a true artisan. He creates handmade, exquisite pieces that are sure to be heirlooms. I have a few of his treasures, but think this rare, peridot, deco inspired ring is the business.
576 Grand Ave
I am loving Grand Lake Kitchen, I have had 2 meals there and both were fresh and delicious. Try the, Breakfast Sando - fried eggs, country ham, jack cheese, avocado on ciabatta or the Savory French Toast - rye bread, 2 poached eggs, wild mushrooms, parmesan, arugula and herb oil.
coming next week!
I am finding that many house hunters are looking for walkability over house size. Next Sunday, my new listing in Rockridge will open, located blocks away from some of the best food in Oakland!
You could live near all of this!
428 63rd Street, Oakland
A picture is worth a 1000 words
In a world where people want to see homes in their pajamas in bed, property photography needs to be stellar to grab a buyer's attention. I love working with my photographer, Peter; he totally gets me. On every photo session, I explain to Peter what I am trying to exude to potential buyers. A house is more than the rooms and the staged furniture, it is about setting the stage and giving a vibe. This photo was captured last week at 3707 Kansas Street in the Laurel District of Oakland - a sweet, sunny bungalow studded with fruit tree- love the bee on the citrus blossom.
Old School!
Solano Ave
Red Oak Solano, photo by Gillian Leaper
